What was reported on Thursday became a reality Friday; the University of South Carolina is going Nike. The university’s board of trustees has approved a new 10-year partnership with Nike, effective July 1, 2026. Nike will supply all 21 of the Gamecocks’ athletics programs with uniforms, footwear, apparel, and equipment.
Gamecock Central is reporting that the new contract will net USC $5 million in cash, $70 million in product, and an additional $2.5 million in “supplemental” product. That $5 million will be paid annually in installments of $500,000. USC will also receive a 15% royalty rate on net sales.
USC Release: “We are thrilled to announce the future partnership with Nike, a brand that is built on inspiring athletes to reach for excellence with the latest and most innovative equipment and attire while championing the values of athletic participation, beginning in July 2026,” said USC Athletics Director Jeremiah Donati. “We are excited to be joining with Nike as we look to continue to elevate our brand and compete for championships in the future. We are truly appreciative of the long partnership we have enjoyed with Under Armour since 2007. They have provided our student-athletes and fans with excellent service and apparel since the onset of our relationship and have been a part of many huge Gamecock moments. A special thank you to Kevin Plank for his friendship with the University of South Carolina and his leadership in the college athletics space. We look forward to celebrating our partnership history with Under Armour in the 2025-26 athletics seasons.”
Fans will be able to purchase officially licensed South Carolina gear produced by Nike once the partnership begins in July 2026.
South Carolina has partnered with Under Armour since 2007, when Gamecock football first sported the brand. The first USC Athletics Department-wide contract with Under Armour was initiated in 2011-12.