Tonight we were pleased to welcome into SportsTalk Darlington Raceway President, Chip Wile, to talk a little racing with us. Wile will be joining us every Tuesday night until the Bojangles Southern 500 goes green in just over a month.
This years 500 has been moved up a month in the NASCAR schedule (the race has typically run on Mother’s Day weekend) and Wile tells us preparations are already underway.
Wile expounded upon the latest promotional efforts that the crew at the “Lady in Black” have undertaken to make sure folks are aware of the new date for his race. Media Day is Thursday, and Jeff Gordon will be in town to help promote the Southern 500. Gordon will be at the ticket office from 12:30-1:30 to sell his very own “ticket package.” Chip provided us with details of what exactly that encompasses.
Wile also provided his thoughts on the new formatting that NASCAR has undertaken recently putting more emphasis on winning races, and what it means for the product on tour and, more specifically, his own track.