So now USC coach Steve Spurrier is asking fans to take it easy on ESPN’s Lee Corso? What a difference three years make.
The Head Ball Coach was singing a different tune back in 2007. The University and Spurrier turned Corso into public enemy number one back in 2007. Why? Because the ESPN analyst had the audacity to predict the Gamecocks would not win an SEC title under Spurrier. Corso said it wouldn’t happen if Spurrier coached in Columbia for 400 years.
Talk about going out on a limb.
Maybe you don’t remember the season opener in 2007, when some of the geniuses in the USC marketing department unveiled the website “www.letsshowcorso.com” (Don’t bother clicking the link, the site is defunct).They created and played a video featuring Steve Spurrier telling the fans to show Corso USC can “build facilities” and win an SEC Championship. Cheerleaders help up signs and chanted “Let’s Show Corso.” It was part of the failed marketing ploy, “The Game is on.”
Apparently the USC marketing department wanted to top its horrible idea of playing “Carolina Girls” between the third and fourth quarters. They succeeded admirably. The “Let’s show Corso” campaign was a complete disaster. Yep, an even worse idea than thinking beach music would be a good way to fire up your crowd in the fourth quarter.
It was so bad ESPN’s Chris Fowler hinted the GameDay crew would probably think twice about returning to Columbia.
USC athletic director Eric Hyman didn’t seem to mind the campaign. He bragged about how fans visiting the website will have a chance to throw footballs at Corso’s head and boldly said this: “You’re going to see other things come out of this. This is the starting point. You’ll see.”
Yeah, we saw alright. USC finished the 2007 season with a 6-6 record and was 3-5 in the SEC. They finished the season with five straight losses and didn’t’ make a bowl game.
You showed him, USC. Game on!
Now, three years and ten SEC losses later, Steve Spurrier is telling fans to be on their Ps and Qs and to be nice to Corso.
“I just want to encourage all of our fans and our students to really be a class act this weekend,” Spurrier said Wednesday after practice. “GameDay is here. The whole nation will be watching. I think the last time they were here, some of our students or fans were giving Lee Corso some grief.”
I know there were students and fans that made inappropriate signs and chanted vile things the last time Corso was in town, but it was Spurrier and USC officials that actually made an ad campaign to berate the guy. How can Spurrier be shocked fans reacted negatively when he and the university were inciting them to do so?
Spurrier said, “I hope our fans and students will really show the country that we are a class bunch of people here in Columbia and we’ll have a big Saturday.”
I hope so too, Steve. Maybe you and USC should start leading by example.