A look inside the new digs at Williams-Brice Stadium (VIDEO)

Rendering of the 2001 Club inside Williams-Brice Stadium (USC Athletics)

The 22-million dollar upgrade to USC’s Williams-Brice Stadium is nearly complete. The various interior club settings and outdoor seating options will offer the Gamecock fan willing to pay the premium prices an entirely new experience at the stadium, which saw its capacity drop to just over 77,000. Thursday morning USC AD Ray Tanner led a media tour of the new additions.


  • Private loge suites available in boxes of 4, 5 and 6
  • Access to all levels of the brand-new exclusive 2001 Club
  • Access to climate-controlled club area below your seats
  • All-inclusive gameday catering
  • Full cash bar
  • Use of exclusive elevator for 2001 Club patrons
  • Private TV monitors
  • High five the players and coaches as they exit and enter the locker room for pregame, 2001, and halftime.


Fans sitting in Sections 11-13, located in the south end of the stadium’s lower bowl, will have exclusive access to a totally renovated concourse as well as indoor club spaces within the footprint of the first and second floors of the Crews Building. Access to this renovated concourse, which will feature new restroom spaces and concession stands, will be restricted to only those seated in these three sections. Those fans will be able to move freely between the concourse, air-conditioned areas within the Crews Building and the south seating bowl, while enjoying the most affordable club experience in the Southeastern Conference.

  • Access to air-conditioned club space in the Crews Building
  • New concession stands and restrooms exclusive to the club
  • Upgraded point of sale concession selections
  • Most affordable club seats in the SEC


This new club space behind Sections 101-105 will provide all ticket holders on the 100-level a comfortable place to catch up on the scores of the day and offer spectacular west-facing views of Gamecock Park and the new Long Family Football Operations Center. With these changes, access to the 100-level concourse will become restricted, similar to the current 200-level executive club seats.

  • More than 9,000 square feet of air-conditioned club space
  • New concession stands and restrooms exclusive to the club
  • Upgraded point of sale concession selections


The renovation of this level adds a massive club space of more than 21,000 square feet of enclosed space stretching from ramp to ramp located on the existing club level, one flight below the east upper concourse. 400-level patrons will have exclusive access to new concession stands and restrooms via two new portals connecting them directly from their seats via a new patio feature. This newly enclosed concourse will serve the 3,000+ fans on the 400-level, greatly relieving the strain on the existing upper east concourse. The renovations will also bring new seats for all ticket holders, loge box seating along the top and bottom of the seating area and improved ADA seating opportunities on the 400-level.

  • More than 21,000 square feet of air-conditioned club space
  • New concession stands and restrooms exclusive to the club
  • Upgraded point of sale concession selections
  • New seats


As part of the newly renovated East Club level, the East Side Loge Suites are in four- and eight-seat configurations in one of two locations—across the front of the new east deck and at the top of the renovated east club level. Access to the full cash bar and upgraded concessions in the climate-controlled east club space is included with your open-air suite and each features private TV monitors. East side loge suite holders will also have an opportunity to purchase designated suite parking on the east side of the Stadium.

We also got a look at the new recruiting room that will hold up to 350 prospects for game day.

And a final look inside Williams-Brice Stadium from the ramp above the players’ tunnel

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